Are you a healthcare provider, and do you think that Instagram does not concern you, as you consider it a social networking medium aimed at kids and has as its sole purpose the promotion of beautiful images from a "filtered" everyday life? Perhaps you should reconsider your position, as Instagram can be a valuable tool for marketing your services if you use it properly. And healthcare may have been slow to reflect on social media marketing agency and advertising techniques in the past. Still, industry professionals are now open to exploring new platforms. As long as they suit the audience, they are interested.
Statistics speak for
themselves. Although 32% of Instagram users belong to the age group of 18 to
25, another 32% belong to the ages 25-34 and 15% to the ages 35-44, i.e.,
people who make important decisions regarding its care. The health of both
themselves and their families. Only 7% of Instagram users are teenagers.
With these numbers in
mind, you have a glorious field of glory. And suppose you're afraid that
misinformation on the internet and social media, especially around sensitive
topics like healthcare, could hurt your work. In that case, you become the ones
who will build credibility on platforms like Instagram, where many people ask
questions. But often, the answers are anything but scientific.
As doctors or health
care providers in general, you have the opportunity to tackle the problem of
misinformation on such platforms while building your brands on social media. By
creating high-quality, trustworthy content and posting it on platforms like
Instagram, you can reach new potential customers while helping to educate the
general public on important health issues. Unfortunately, when your content is
promoted only organically, without the help of ads, you have to devote a lot of
time and work to building your audience. Choosing the method of organic
promotion, you must, to achieve your goals, post content very often.
Instagram ads are a
valuable tool.
Instagram is the
perfect platform to be promoted, present your philosophy and services, and the
daily life in your places. However, the truth is that patients will not easily
see the posts you make organically if you have not been able to build a
following large community. And of course, the following are not necessarily
potential clients ready to make an appointment at your doctor's office.
Fortunately for you, the Instagram advertising platform allows you to target
the audience you care about with a little more precision. And because Instagram
belongs to Facebook, you will use the same platform to target audiences on both
platforms depending on age, location, interests, and other parameters.
Instagram ads are also
much cheaper than other platforms, making them the ideal place in social media
advertising. With the right strategy and a little persistence, you can attract
new patients and not be cut off from such popular social media.
Take a different look
at Instagram and do not rule out the huge community of users who
"swear" on it. However, with the assistance of a healthcare digital marketing agency,
you can see miracles happen.
Comments
Post a Comment