Graphic design: what exactly is it?
At its core, graphic design is about
expressing ideas visually. With the help of image material, typography, colors,
graphics, etc., information is prepared for the eye. This is exactly the task
that graphic designers take on. You take care of the design of visual means of
communication and the customers' web presence.
They devote themselves equally to print and
electronic media or specialize in a certain area. Initially, graphic designers
mainly dealt with posters, brochures, and magazines. From the 1980s, electronic
media were increasingly used. Working with websites, apps, and digital
advertisements is now part of her everyday life.
Compared to illustrators, graphic designers
arrange numerous elements such as images, lettering, graphics, and colors into
a coherent overall picture. While an: e-illustrator: summarizes and conveys
ideas in one image, a:e graphic designer: communicates them in a combination of
several visual means. The boundaries between the two professions are often
blurred in practice, although they are, by definition, quite different.
The tasks of a graphic designer
The area of responsibility of the graphics design firm is very extensive. So it is hardly surprising that some of them
specialize in certain sub-areas. For example, they take care of:
- Corporate
Design
- product
design
- UX/UI
Design (Web Design)
- Advertising
- Motion
Graphics
Emotional ties thanks to the corporate design
Corporate design is about summarizing the
basic elements of a company in a kind of visual business card. It describes the
brand's path to becoming the flagship of a company. Certain products are
immediately associated with the corresponding company without thinking about
it.
The aim is to stand out with your offer by
conveying messages and emotions with the help of corporate design. The
customers should build a bond and not only recognize a brand from the logo but
also associate an attitude to life with it. This is a process that the graphic
designers support. They visually prepare the ideas a company conveys so that
this bond can develop.
Of course, we at digicube also know how important
visual appearance is for a company's success. After all, pictures say more than
words ever could. But of course, we are not only talking about pure image
material.
The way a company presents itself makes it
clear which values it represents. The graphic design conveys a message and
embodies a certain image. It is all the more important to entrust this task to
a professional. We at digicube are at your side with advice and action in the
following areas:
- Corporate
Design
- UX/UI
Design (Web Design)
- App
Design
As a young and dynamic team, we know exactly
what is important in online graphic design services and how important it is. Especially in the
age of digitization, this is constantly increasing. We show the right mix of
factual know-how, creativity, gut feeling, and practical experience. We help
you create a design optimally tailored to you and your company, which is sure
to leave an impression.
Graphic design is ubiquitous in the world of
marketing. Is it about designing an ad, creating a website, or shooting a
commercial? It doesn't matter; there's no way around it. For a successful
company appearance, it is therefore important to fully exploit the
possibilities offered by graphic design.
We at digicube will be happy to advise you and
show you what our graphics department has to offer you. Is your company still
in its infancy, or is it simply time for something new? We walk the path
together with you.
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