Doing traditional marketing is expensive and often unprofitable. This has been learned by agencies dedicated to marketing and companies that seek their services. Fortunately, they have already found a model that best suits budgets, objectives, and audiences: digital marketing.
This type of marketing
is linked to inbound because its core is digital content: blog articles,
ebooks, infographics, videos, success stories, messages on social networks, and
emails. As a result, companies that focus on inbound marketing have lower costs
per lead than companies that opt for traditional marketing strategies, and
"companies that apply inbound marketing tactics can generate up to 126%
more leads than those that focus on inbound marketing." But, of course,
they don't apply it."
So, it would be a good
idea for you to offer services that support these activities. And to spread the
word about inbound marketing or the value of branded content, it is your
agency's responsibility to implement this methodology and convince your clients
to do so.
As an agency, your
priority should be to contribute to the growth of your client's businesses, so
it is key to provide them with digital marketing services for lead generation, traffic, and brand
recognition, among others. So, we have created a list of services you can offer
to achieve your goals and increase your client base.
8 key digital marketing services for your clients
Many clients will want
to jump right into producing content, so your task is to remind them beforehand
how important it is to create a content marketing strategy.
Developing a strategy
will help you better know
where they are now and what they must do to get where they want to go.
One of the most
important parts of this process is creating buyer personas. And even if your
client already has them, you must evaluate their quality and identify ways to
strengthen them. This first step is critical, as buyer personas will be used to
guide the direction of future content creation.
In addition to the
buyer personas, you will also be able to audit the content that the client
already has. For example, many companies have content that can be
"republished," "reformatted," or simply serve as a starting
point for generating other content.
Once you know what
you want to publish, you should also suggest a way to organize the content. We
recommend the use of an editorial calendar. And depending on the amount of
content they want to publish, they will be able to create separate calendars:
for a blog, social networks and email. This is a crucial step, as it helps you
and the client visualize progress, frequency, posting patterns, etc.
The content on your
website, social media profiles, and blogs must be relevant, timely, and adhere
to the needs of your buyer personas. Look for information that adds value to
people, whether they are familiar with your products or services or are just
familiar with your offer. In addition to becoming a benchmark in your industry,
you will increase your sales: 83% of B2C content marketers include blog posts
or short articles in their strategy, and 10% say it is the type of content that
generates the most return on investment ».
SEO optimization
Today's consumers are
in control. They know how and where to look for the information they
need.
If your clients want
their content to be found by those searching for solutions on the web, they
need to know that content creation is only half the battle. The content needs
to be visible and must be optimized to have an impact on the bottom line of the
business.
You can help your
clients achieve higher visibility and conversions by offering a content
optimization service. To do this, you must do keyword research and include
anchor texts to put SEO principles into practice, understand user behavior and
provide ideas to improve your strategy.
It is important to
stress that optimization is not just another "to-do" that can be
easily crossed off the list. Optimization is an ongoing process that should be
part of your entire digital strategy because while you invest in Google Ads,
search engines, or ads displayed on other sites, "51% of all website
traffic comes from search organic. That is where SEO influences to show
relevant results for people's queries on the internet.
TIP: We recommend you to hire internet marketing
agency services like Mavenup Creatives, as it ts the best digital marketing company all over the USA.
Email marketing
Email marketing has
grown to be one of the most actions for companies that want to acquire
customers or retain existing ones. A good strategy creates timely and
personalized messages, which respond to the specific interests of the stage in
which your customers are, according to the buyer's journey.
To achieve this,
support the efforts you build for companies with an email marketing tool that
allows you to automate the sending of emails, gives you guidelines to create
attractive designs and messages that arouse interest and increase the click
rate to get the conversions they need, with efficient calls to action.
Ads and content
promotion
If your goal is to get
relevant, Getting the right content to the correct individual time, you need to
have a content promotion strategy to achieve it.
Based on the principle
that many businesses today operate with the "if we build it, they will
come" mentality, agencies need to focus on offering a service that helps
clients expand their current reach.
There are endless
platforms to create relevant ads on the channels that audiences frequent the
most: social networks (such as Instagram, TikTok, Twitter, etc.), websites (for
banner ad strategies), search engines (Google Ads, for example) and also
focusing on the type of content they consume. Identifying which ones generate
the highest ROI will save time and budget, plus you must find the ad format
that will be most successful.
It's a good idea to
start with an analysis of the client's current distribution channels and
include a study of how your competition promotes your content. While this
typically includes channels like email and social media, you can use buyer
personas to discover alternative platforms.
Another option is to
help the brand do influencer marketing, that is, connect with influential
people in the networks or the industry interested in sharing your content or
promoting your products. This increases your reach and provides instant
credibility for the brand.
Social networks
During 2022, there
will be around 3 billion people using social networks thanks to smartphones and
Internet connectivity. For this reason, they are basic for all companies but
require intelligent management. However, although the range of platforms is
very wide, this does not mean that a brand must have a presence on all of them
because audiences are divided and choose the one that best suits their
behavior, type of content, and publication formats, among others. Therefore, you
must analyze which suits your clients according to their sector to interact
with their consumers or prospects and communicate the content efficiently.
Sometimes it will be
difficult to convince a company to venture into a new social network. Still, it
is part of your job to present them with the strengths, from the demographics
of their users to how to manage the investment of the content promoted on it.
As a marketing agency, you must know the advantages and disadvantages of these
platforms, as well as the trends of social networks, to help your clients make
intelligent decisions.
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